CHW Weekly Stories

Canadian Hadassah-WIZO (CHW)

Know Your Lemons

CHW is proud to be celebrating 100 years of caring for women in all aspects of their lives, including personal safety, child care needs, and healthcare.

CHW found a unique way to merge two pillars of our work, promoting women’s needs and advancing healthcare, through founding of the M. Fanny Comprehensive Breast Care Institute at Assaf Harofeh Medical Center. This Institute provides same-day test results for breast examinations; in turn providing patients with peace of mind, a sense of ease, and faster treatment should they receive positive diagnosis.

The CHW M. Fanny Comprehensive Breast Care Institute is the only one of its kind in Israel; everything is amalgamated into one location from diagnosis, consultation, and support. The benefits ensure women seek out their regular testing and are not deterred by fear; helping to save women’s lives.

CHW understood the immense importance of ensuring early detection and treatment, for this reason, we loved reading this new article that aims to raise breast cancer awareness. The campaign, “Know Your Lemons” simplifies breast cancer detection through using a carton of lemons as imagery. Using the carton and a lemon slice; the campaign illustrates various types of breast cancer warning signs. This visual aid is meant to assist women in understanding how to detect breast cancer symptoms and what changes you should be aware of. The successful campaign raises awareness while providing more clarity about the breast anatomy in order for women to receive the correct breast cancer diagnosis.

CHW, together with impactful campaigns such as this, is providing hope to women and their families.

Read more about the Know Your Lemons campaign here.